LinkedIn and an Online Brand is your job search future

Author —
Sonia Lynch

Currently, the job board dominates the recruiting landscape in Australia, in particular, the large job boards such as SEEK.  Employers, recruiters, and headhunters use the job board to attract talent.

While the job board has been a very successful mechanism – its success has also resulted in some serious problems for employers, namely employers being inundated by unqualified job applicants.

The result of this inundation for job seekers is that there is a very low success rate (with applications getting overlooked) and the administrative need for HR to resort to technologies such as applicant tracking systems (ATS) and talent getting overlooked, due to the flawed nature of ATS systems.

With many employers and recruiters recognizing job board shortcomings, they are moving to other methods to find and retain talents, such as social media and LinkedIn.

For example, with LinkedIn, employers and recruiters can find the right talent and bypass the need to process hundreds of job applications.  LinkedIn is also increasingly optimizing and changing its business model so it becomes the first port of call for recruiters and employers to find and employ talent.

So my prediction (along with many others in the sector) is that job boards will eventually go the same way as the hard copy newspaper.  There will be a core client base, but the market share will diminish.

What this means for you is that you need to continually work on and optimize your LinkedIn profile, even while employed.

#Individual online brands

A staggering number of employers check out potential employers through a Google search and an increasing number of employers and recruiters won’t hire a person based on what they find online.

In the same way, a consumer checks out the credibility of a service or product online, employers are checking out potential employees online.

What this means is those job seekers and professionals that have a strong and positive online brand will be chosen over those that don’t.  So to be successful now and in the future, you need to control your online brand and identity.

To control your online brand, you need to start getting strategic about what you share online and more importantly shape what is online about you. My prediction is that an online brand is going to become increasingly important for professionals and executives now and into the future.

To ensure that you take advantage of this future – now is the time to lock down your Facebook page (so only those within your circle can access your private life) and register your name as a domain name (for future development of an online resume, blog, or website).

Even if you don’t use this domain name, you protect yourself from someone else using your name online and if someone has beaten you to it, your options will be a lot more limited in the future.

#How we can help

All Résumé Services are experts at presenting your professional experience in a way that highlights your skills, abilities, and achievements whilst correctly addressing the selection criteria.

Our professional Résumé writers can craft responses that show the review panel you are qualified to do the job and can back up your experience by delivering results that exceed expectations.

All Résumé Services has helped many job applicants including those applying for Government positions to develop winning selection criteria responses for a broad range of positions throughout the Gold Coast and across the whole of Australia.

Call All Résumé Services today at 0410 934 371. We have 30 years of industry experience writing professional Résumé, cover letters, and professional profiles.  We also professionally prepare candidates for job interviews as well so they have every chance of winning the job.

Contact us for a professional assessment!


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